Amplitude

Overview

Amplitude is a digital analytics platform focused on product intelligence. It helps product teams track user behavior, build funnels, analyze retention, and measure feature adoption to make data-driven decisions.

Pricing & Free Tier

Free Tier (Starter): Yes. Includes 50,000 monthly tracked users (MTUs) and core analytics features.
Plus: $61/month. Adds unlimited MTUs and advanced behavioral cohorts.
Growth: Custom pricing for enterprise features.

How to Use

1. Sign up at amplitude.com and create a project.
2. Install the Amplitude SDK in your app.
3. Log events (e.g., amplitude.track("Button_Clicked")).
4. Use the "Chart" tool to build funnels and retention curves.

Important Notes

• Data Governance: Properly defining event tracking is crucial. Poorly planned events lead to useless data.
• Cost: Once you exceed the 50k MTUs on the free tier, pricing scales up rapidly depending on event volume.