Buffer

Social media scheduling

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About

Overview

Buffer is a social media management tool for scheduling posts across platforms like X (Twitter), LinkedIn, Facebook, and Instagram. It is known for its clean interface and "queue" system, which allows you to batch-create content.

Pricing & Free Tier

Free Tier: Yes. Allows up to 3 connected social channels, 10 scheduled posts per channel, and 1 user.
Essentials: $6/channel/month. Unlocks unlimited scheduled posts and AI assistant.
Team: $12/channel/month. Adds approval workflows and user permissions.

How to Use

  1. Connect your social accounts to Buffer.
  2. Set your posting schedule (e.g., 9 AM, 1 PM, 5 PM daily).
  3. Create a post, upload media, and click "Add to Queue".
  4. Buffer will automatically publish it at the next available time slot.

Important Notes

  • API Limits: Buffer relies on official platform APIs. If a platform (like Instagram) changes its API, certain features (like auto-publishing for carousels) might break temporarily.
  • Pricing Model: Buffer charges per social channel, not per user. This makes it cheap for solo founders but potentially expensive for agencies.