Google Analytics

Free web analytics by Google.

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About

Overview

Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. Unlike its predecessor (Universal Analytics), GA4 uses an event-based data model rather than sessions, allowing for cross-platform tracking (web and app) and AI-powered predictive metrics.

Pricing & Free Tier

Free Tier: Yes. Free up to 10 million hits per property per month.
Google Analytics 360: Enterprise tier starting at roughly $50,000/year for advanced data freshness and BigQuery export.

How to Use

Go to analytics.google.com and create a new Property.
Set up a Data Stream for your website and copy the Measurement ID.
Install the Google tag (gtag.js) on your website, or use Google Tag Manager.
Use the "Realtime" report to verify data is flowing, then check "Reports" for user behavior.

Important Notes

Learning Curve: GA4 is vastly different from Universal Analytics. The UI is less intuitive, and standard reports like "Bounce Rate" have been replaced by "Engagement Rate."
Data Retention: By default, the free tier only retains user data for 2 months. You must change this to 14 months in the settings immediately after setup.