Hotjar

Overview

Hotjar is a behavior analytics and user feedback tool. It combines heatmaps, session recordings, and on-site surveys to help businesses understand how users navigate their website and where they get stuck.

Pricing & Free Tier

Free Tier: Yes (Basic Plan). Includes 35 daily sessions and 3 heatmaps.
Plus: $39/month. Unlocks 100 daily sessions and unlimited heatmaps.
Business: $99/month. Adds 300 daily sessions and event-based tracking.

How to Use

1. Create an account and install the Hotjar tracking code on your site.
2. Go to "Heatmaps" to see where users click and scroll.
3. Use "Recordings" to watch anonymous replays of user sessions.
4. Create "Surveys" to ask visitors for feedback directly on the page.

Important Notes

• Privacy: Hotjar automatically masks sensitive information (like passwords or credit cards) in session recordings, but you should still configure exclusions.
• Performance Impact: Loading the Hotjar script can slightly impact your site speed. It is recommended to load it asynchronously.