About
Overview
Later is a social media management platform focused heavily on visual content. It is the leading tool for Instagram, TikTok, and Pinterest scheduling, featuring a unique "Visual Planner" drag-and-drop calendar and a link-in-bio tool.
Pricing & Free Tier
Free Tier: No. Later has discontinued its permanent free plan. It offers a 14-day free trial.
Starter Plan: $25/month (or $16.67/month billed annually). Includes 1 social profile, 1 user, and 30 posts per month.
Growth Plan: $45/month. Adds 3 profiles and 150 posts.
How to Use
- Sign up at later.com and connect your Instagram/TikTok account.
- Upload your media to the "Media Library".
- Drag and drop photos onto the visual calendar.
- Write your caption, add hashtags, and click "Schedule".
Important Notes
- Pricing Change: Later was previously famous for its free plan. The removal of the free tier has frustrated many casual users, pushing them toward tools like Buffer.
- Auto-Publishing: While Later auto-publishes to most platforms, some Instagram features (like Reels with specific audio) still require a push notification for manual posting.