Looker

Business intelligence by Google

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About

Overview

Looker (now part of Google Cloud) is an enterprise-level Business Intelligence (BI) platform. Unlike traditional BI tools, Looker uses a semantic modeling layer (LookML) to define metrics and relationships, allowing for consistent, governed data exploration across the entire company.

Pricing & Free Tier

Free Tier: No.
Pricing: Looker requires custom enterprise pricing. Google Cloud offers a Looker Studio (formerly Data Studio) which is free, but Looker (the core platform) is paid.

How to Use

Connect your data warehouse (BigQuery, Snowflake) to Looker.
Write LookML to define your data models.
Use "Explores" to build reports and dashboards.
Share dashboards with stakeholders.

Important Notes

Cost & Complexity: Looker is expensive and requires technical expertise (LookML) to set up. It is not a drag-and-drop tool for beginners.
Looker Studio vs. Looker: Do not confuse the two. Looker Studio is the free, simple visualization tool; Looker is the heavy enterprise platform.