Matomo

Open-source web analytics

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About

Overview

Matomo (formerly Piwik) is a comprehensive, open-source web analytics platform. It is the leading privacy-focused alternative to Google Analytics, allowing you to host the data on your own servers and fully comply with GDPR.

Pricing & Free Tier

Free Tier: Yes. The self-hosted version is free and open-source.
Cloud Starter: $23/month for 50,000 hits (cloud version).
Enterprise: Custom pricing.

How to Use

  1. Download Matomo and install it on your web server (requires PHP/MySQL).
  2. Follow the setup wizard to configure the database.
  3. Add your website and get the tracking code.
  4. Paste the code into your website and start tracking.

Important Notes

  • Server Load: Matomo is heavy. For high-traffic sites, you will need a powerful server or the cloud version to prevent it from slowing down your site.
  • GDPR: Matomo is heavily endorsed by European privacy advocates due to its data sovereignty features.