Moz

Overview

Moz Pro is an all-in-one SEO software suite. It is highly regarded in the SEO industry for creating the "Domain Authority" (DA) metric, which predicts how well a website will rank on search engine result pages. It offers keyword research, link building, and site audits.

Pricing & Free Tier

Free Tier: No. Moz offers a 30-day free trial.
Starter Plan: $49/month. Includes 1 campaign and basic keyword tracking.
Pro Plan: $99/month. Includes 3 campaigns and 1,500 keyword queries.

How to Use

1. Sign up at moz.com.
2. Use "Link Explorer" to check the Domain Authority of your competitors.
3. Use "Keyword Explorer" to find search volumes and priority keywords.
4. Set up a "Campaign" to track your site's rankings and run weekly site audits.

Important Notes

• DA vs. Google: Domain Authority is a Moz metric, not a Google metric. Google does not use DA for ranking.
• Data Limits: Moz's crawler is smaller than Ahrefs or SEMrush, meaning their backlink index might miss some low-tier links.