📈 ROI / ROAS Calculator
Measure ad campaign performance with ROI, ROAS, net profit, and break-even point. Common for Amazon Ads, Facebook Ads, Google Ads, and TikTok Ads.
💡 ROI vs ROAS — What's the Difference?
ROAS (Return on Ad Spend) = Revenue ÷ Ad Spend. Tells you how much revenue each ad dollar generated.
Net ROI = Net Profit ÷ Ad Spend. Tells you whether you actually made money after all costs.
⚠️ Critical: A ROAS of 3.5 can still mean you lose money if your costs are high. Always check Net ROI.
About
Overview
Running profitable ad campaigns requires constant monitoring. If you only look at your ROAS (Return on Ad Spend), you might think you are winning, while your actual bank account is bleeding money. Our ROI/ROAS Calculator helps you see the complete picture, factoring in product costs, ad spend, and other fees to give you the true Net ROI.
How to Use This Calculator
- Ad Spend: The total amount of money you spent on the ad platform (e.g., Facebook Ads, Amazon PPC).
- Revenue from Ads: The total sales generated directly from this ad campaign.
- Product Cost (COGS) & Other Costs: How much it costs you to manufacture/acquire the products, plus shipping or platform fees.
- Target ROAS: Optional. Enter a target (e.g., 3.0) to see if your campaign is hitting your goals.
Frequently Asked Questions (FAQ)
What is the difference between ROI and ROAS?
ROAS simply looks at revenue divided by ad spend. It ignores your product cost. ROI (Return on Investment) looks at actual profit divided by your total costs. You can have a high ROAS and still have a negative ROI if your product costs are too high.
What is Break-even ROAS?
Break-even ROAS is the exact ROAS number where you make $0 profit but lose $0. If your ROAS is higher than this number, you are making money. If it is lower, you are losing money. Our tool calculates this automatically based on your costs.
Why does my Net ROI show a negative percentage?
A negative percentage means your total costs (Ad Spend + Product Cost + Other Cost) are higher than your Revenue. You are losing money on this campaign. You need to lower your ad spend, increase your conversion rate, or increase your Average Order Value (AOV).
Is this calculator free to use?
Yes, this ROI calculator is 100% free. You can run unlimited calculations without registration, and all data is processed locally in your browser for maximum privacy.