About
Overview
Segment (acquired by Twilio) is a Customer Data Platform (CDP). It collects user data from your website and apps through a single API, cleans it, and routes it to hundreds of marketing and analytics tools (e.g., Google Analytics, Mixpanel, Mailchimp) without needing to write custom code for each integration.
Pricing & Free Tier
Free Tier: Yes. Includes 1,000 monthly tracked users (MTUs) and 2 data sources.
Team: Starts at $120/month. Scales based on MTUs and data volume.
Business: Custom pricing for advanced governance.
How to Use
- Sign up and add your website as a "Source".
- Install the Segment tracking snippet.
- Use
analytics.track()to send event data to Segment. - Go to "Destinations" and toggle on the tools you want to send data to (e.g., Facebook Pixel).
Important Notes
- Cost Scaling: Segment is notoriously expensive once you scale past the free tier. The pricing model is based on MTUs and destination tools.
- Data Quality: Because it routes data everywhere, tracking garbage in will result in garbage out. Clean data taxonomy is crucial.